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Long before a cookbook is
printed, publishers must identify selling features, target markets and opportunities
for promotion. And, then, once the book is printed, the publisher must consider
additional, more specific means of selling — such as cooking demonstrations and
trade show exhibitions. Needless to say, the marketing aspect of the cookbook
business can be a bit intimidating.
Wimmer Cookbooks simplifies this
process, by offering a range of marketing strategies, solutions and
assistance.
Cookbook Marketing Manual
We provide new publishers with a workbook that explains the importance of effective
marketing, introduces recent industry trends, and offers resources for obtaining
critical marketing information and research.
Note: Publishers of Designer Series books receive a separate manual,
specific to their needs.
Cookbook Marketing Workshop
The Marketing Workshop is a one-on-one session with your publishing consultant that
concentrates on marketing trends, operational training, and strategies to increase
sales. Topics include, but are not limited to, direct, wholesale and distributor
sales, internal marketing, press kits, and media relations.
Note: Because they operate on a smaller budget, publishers of Designer
Series books do not participate in a marketing workshop.
Regional Marketing Workshops
We conduct Regional Marketing Workshops for publishers seeking assistance with the
sale and promotion of their cookbooks. The 1–day workshops are held at various
locations during the summer, and cover the basics of direct, wholesale and
distributor-driven sales.
Internet Visibility
The Wimmer Cookbooks Website is an informational tool, as well as a sales and
marketing resource for customers, retailers and buyers who wish to purchase
cookbooks online. We are constantly improving our on–line capabilities and, in the
future, will offer links to publisher Web sites.
The Wimmer Dish Newsletter
Published quarterly and distributed to all Wimmer Cookbooks publishers, The Wimmer Dish shares company and industry news, marketing tips, seasonal recipes, success
stories and various other items of interest.
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