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Marketing Wimmer Cookbooks Wimmer Cookbooks
 
Concept
Marketing
 
Distribution
Reprinting Your Cookbook

 

Long before a cookbook is printed, publishers must identify selling features, target markets and opportunities for promotion. And, then, once the book is printed, the publisher must consider additional, more specific means of selling — such as cooking demonstrations and trade show exhibitions. Needless to say, the marketing aspect of the cookbook business can be a bit intimidating.

Wimmer Cookbooks simplifies this process, by offering a range of marketing strategies, solutions and assistance.

Cookbook Marketing Manual
We provide new publishers with a workbook that explains the importance of effective marketing, introduces recent industry trends, and offers resources for obtaining critical marketing information and research.
Note: Publishers of Designer Series books receive a separate manual, specific to their needs.

Cookbook Marketing Workshop
The Marketing Workshop is a one-on-one session with your publishing consultant that concentrates on marketing trends, operational training, and strategies to increase sales. Topics include, but are not limited to, direct, wholesale and distributor sales, internal marketing, press kits, and media relations.
Note: Because they operate on a smaller budget, publishers of Designer Series books do not participate in a marketing workshop.

Regional Marketing Workshops
We conduct Regional Marketing Workshops for publishers seeking assistance with the sale and promotion of their cookbooks. The 1–day workshops are held at various locations during the summer, and cover the basics of direct, wholesale and distributor-driven sales.

Internet Visibility
The Wimmer Cookbooks Website is an informational tool, as well as a sales and marketing resource for customers, retailers and buyers who wish to purchase cookbooks online. We are constantly improving our on–line capabilities and, in the future, will offer links to publisher Web sites.

The Wimmer Dish Newsletter
Published quarterly and distributed to all Wimmer Cookbooks publishers, The Wimmer Dish shares company and industry news, marketing tips, seasonal recipes, success stories and various other items of interest.

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